THE CHALLENGE

AquaReveal needed an online presence that could introduce them as a serious beauty player to buyers and customers, on a start-up budget.

The beauty start-up AquaReveal was founded on the idea that gentle, effective exfoliation is an essential part of skincare. Inspired by Korean beauty techniques, it presents an alternative to harsh acids or scrubs. I have been enthusiastically following Korean beauty trends and have always had trouble with traditional exfoliators, so I was doubly delighted to design the beauty start-up’s website.