❋

15+ years experience

strategy + design studio

We help healthcare, beauty and lifestyle brands decide what their brand stands for, then design every touchpoint so it looks and feels that way.

  • Estée Lauder logo in black text on a white background.
  • Condé Nast logo in black text
  • Calvin Klein logo in black text on a white background.
  • Scholastic logo with red background and white text
  • Laura Geller logo with text in a clean, modern font.
  • The word 'HEARST' written in blue uppercase letters.
  • Text saying 'bon appétit' in black font on a white background
  • The word "LA MER" in black uppercase letters on a white background.
  • EOS skincare brand logo — Float Design client.
  • Azunia Tequila logo featuring stylized text and a spade-shaped emblem
  • Jo Malone London logo in black text on a white background.
  • Text on a white background with the words 'KEVYN AUCOIN' in black capital letters
  • Cooper Hewitt logo in black text on a white background
  • Logo of the Museum of the Moving Image with black text on a white background.
  • Logo for One Love Organics with the brand name and a small heart symbol.
Two smiling women, one with braided hair and the other with short dark hair, close together against a beige background.

HEALTHCARE / WOMEN’S SPECIALTY CARE

Giving women’s specialty care a name patients trust

We helped VivaEve move from the SpectraFem name to a brand built for an integrated specialty care destination, with a positioning and identity that feel personal rather than clinical.

LEARN MORE →

BELLAME 4-in-1 Hydrating Mist bottle on a round mirror with makeup brushes — beauty packaging design by Float Design.

BEAUTY / BRANDING + PACKAGING

Building a beauty brand that could grow as fast as the business

We gave BELLAME a brand system that blends science and indulgence and holds together across products, social and sales materials, supporting its run onto the Inc. 5000 list.

LEARN MORE →

FURI Sport campaign image — athlete seated with a tennis racket under a bridge; branding and design advisory by Float Design.

LIFESTYLE / BRANDING, PACKAGING + DESIGN ADVISORY

Positioning a tennis brand to take on the incumbents

We helped FURI Sport define a challenger point of view and carry it through product, packaging and campaign design so a new name could stand next to established players.

LEARN MORE →

One Love Organics campaign — two models applying skincare in a bright bathroom; email and digital design by Float Design.

BEAUTY / EMAIL + DIGITAL DESIGN

Turning a clean skincare ethos into a brand people recognize

We helped One Love Organics express its environmental values through packaging, email and campaign design, so the brand’s story is clear before a customer reads a word.

LEARN MORE →

SMP Pharmacy Solutions homepage — a smiling couple embracing; healthcare digital design by Float Design.

HEALTHCARE / DIGITAL + PRINT DESIGN

Making a fertility pharmacy feel like a partner, not a counter

We helped SMP Pharmacy present its custom fertility solutions with the clarity and warmth patients need at a stressful moment, across web, print and patient communications.

RéVive Skincare Moisturizing Renewal Hydrogel bottle amid splashing water — digital campaign design by Float Design.

BEAUTY / PRESTIGE SKINCARE

Bringing medical science to prestige skincare without losing the warmth

We helped RéVive communicate its Nobel Prize-winning research in a way that feels refined and credible, across digital, email and retail touchpoints.

LEARN MORE →

Brand and design, together.

  • Brand strategy

    We help you define positioning, audience, messaging and naming before anything gets designed. You leave with a written brand platform your whole team can work from, whether you are pre-launch or preparing to raise.

  • Brand identity

    We turn that platform into a logo, visual system, packaging, guidelines and website design that look and feel the way your brand is meant to. Every element is built to be used, not just admired.

  • Ongoing design partner

    Once the brand is set, we keep it consistent across email, social, print, signage, landing pages and campaigns. Most requests come back in 2 to 3 business days, with a shared calendar for larger work.

Why Us?

What clients say about working with us

Why yes, we have spiffy credentials too!