About Us

Our design team seamlessly merges aesthetics and functionality. With an understanding of both brand building and marketing, we're ready to hit the ground running.

Professionally dedicated

Great communication skills

Personally delightful

Minimum of 3+ years experience with prestige brands

Meet the Team

Meet the Team

  • Larissa Pickens

    Creative Director
    After working with clients such as Conde Nast, Estee Lauder, and Calvin Klein, Larissa set out to build her own design studio that understands the importance of visual storytelling in marketing. Larissa earned her MFA in Design and Technology from Parsons School of Design.

  • Ashley

    Senior Designer | UI & Graphic Design

    Ashley studied design at SUNY New Paltz and earned her stripes working with clients such as Daily Candy and Calvin Klein. She’s our Figma and UI expert but still stays true to her graphic design background with a love of beautiful typography and clean lines.

  • Ally

    Graphic & Digital Designer

    Ally is our newest team member and has been a great addition with her upbeat attitude and almost 10 years experience working with designer and luxury brands. She has her BFA in Visual Communications from the University of Delaware.

  • Kaela

    Senior Designer & Illustrator

    Kaela graduated from Cornish College of the Arts and has over eight years of design experience working with clients ranging from Julep to Amazon. She's also an amazing illustrator who can add a touch of hand-drawn whimsy to any project.

  • Karina

    Marketing & Analytics

    Karina brings her marketing background with in-depth analysis and a love of spreadsheets to our creative team. She has a Masters in Communication Management along with experience in SEO and email marketing.

Creativity

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Creativity •

OUR VALUES

Passion

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Passion •

Collaboration

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Collaboration •

A Brief History

Float Design grew out of my solo design work. I found my happy niche in prestige brands and have been lucky enough to work with everyone from Fortune 500 companies to start-ups.  

After a few years, I realized I was perpetually swamped and needed help. I spent a lot of time looking for a designer who loved design as much as I do and hired her, then another.

The basic core of who we are remains the same though. We love getting to know the stories behind the brands, shaping the evolution of the industry, and helping people express their vision through good creative direction.

It's been an organic evolution — I still believe in the power of building relationships and doing work that we genuinely care about. One day a client remarked in a relieved voice, “It's just so easy to work together” — so many clients first contact us stressed and frustrated (we've heard a lot of horror stories).

However, I believe the creative process should be one of the most enjoyable aspects of building a business. I chose the name Float Design to reflect that sense of joy and possibility. 

What Our Clients Say

  • Casey Tarnas, Marketing Director SMP Pharmacy Solutions

    ”Larissa and the entire Float Design team are a true extension of our team. They understand the identity of our brand, while providing creative input and ideas to really help us elevate our design materials.

    Her team is quick and efficient, while always creating amazing content – and the best perk is that they always have the best attitude and are so easy to work with!”

  • Adama Sesay, Ouidad Assistant Manager, Digital Content & Commerce

    “They immersed themselves in our brand aesthetic and culture to deliver the right visual message to our customers. The result was highly engaging design that matched our brand identity and helped convert customers.

    Easy to work with on a daily basis and really listened to our needs. Very fast and responsive to our super tight deadlines!”

  • Jessica Caridade,
Laura Geller Beauty Senior Manager

    “Our partnership spanned across digital, social and mobile and the results were high-quality designs that drove some of our most successful campaigns to-date! 

    I really liked their ability to brainstorm with our brand—we appreciate the creativity and willingness to suggest other interpretations of how to fruitfully bring a specific concept to life.”

  • Erick Mathelier,
FURI Sport

    “I’ve had the pleasure of working with Larissa for over 8 years. The sign of a great designer is their ability to understand the scope of the project, understand what will be needed to execute on the vision with the tools at their disposal.

    Larissa does this effortlessly, or at least makes it look effortless. I recommend the Float Design team to any brands looking to take their brand to the next level.”

  • Karla Solis, DDS, LA Holistic Dentistry

    “Before meeting with them, I found the experience of trying to build a website to be very stressful and off-putting. Larissa is very easy to work with and explains the process in a non-threatening manner for people who don't have much technical experience. I thoroughly enjoyed working with them and love the outcome of the website!”

  • Maya Crothers, CIRCCELL

    “They helped me by not just doing exactly what we wanted. Some of our requests would have hurt us from a best practices perspective. Their guidance was tremendous.

    One thing I liked was the collaborative experience. They were a member of the team and we all enjoyed working together and learning from each other. Great experience!”