AquaReveal: Design for a Skincare Start-Up
THE CHALLENGE
AquaReveal needed an online presence that could introduce them as a serious beauty player to buyers and customers, on a start-up budget.
The beauty start-up AquaReveal was founded on the idea that gentle, effective exfoliation is an essential part of skincare. Inspired by Korean beauty techniques, it presents an alternative to harsh acids or scrubs. I have been enthusiastically following Korean beauty trends and have always had trouble with traditional exfoliators, so I was doubly delighted to design the beauty start-up’s website.
It’s always a fun challenge to work on a brand which is just getting started and doesn’t yet have a long set of brand guidelines to follow. Since it’s a brand founded on the idea of simplicity and nature, I wanted to make sure that was reflected in the design of the site. Similarly, it was important to subtle nods to its roots in Korean beauty without being heavy-handed.
Since the original website launch, we’ve continued helping the brand develop through design and watch eagerly as its presence both off and online grows and thrives.
